Lowered quality of customer service
One of the biggest issues of multi channel retail is the fact that this can mean a much lower quality of customer service from your business. A lot of business owners that we know pride themselves on really connecting with their customers and offering them the best customer service possible, however when you’re selling on multiple channels this quality can go down very quickly. Every different channel that you sell on will probably have their own rules and regulations, and at the end of the day each platform will only care about their reputation, so they really won’t worry about any of the businesses that are using their platform to sell on. Once you lose the trust of your customers it can be very difficult to get it back, so this is definitely something that you really need to think about before you dive into this strategy. Of course, it doesn’t mean that this will necessarily happen, but you need to be prepared for it in case it does.